Artificial Intelligence for retail
Can AI and Big Data revolutionise your omnichannel retailing strategy? Get started!
HUKO provides and installs next-generation appliances to help you understand and improve the shopping experience in your stores. It has optimal solutions to improve your performance that can be easily installed, and which have a low aesthetic impact.
MORE THAN 99% ACCURATE!
Accurate measurements
The traffic counting systems are designed using the latest technologies and guarantee a very high level of measurements, whilst fully respecting the customer’s privacy.
- Inflow detection with an average accuracy greater than 99%
- Optical, stereoscopic, and real 3D technologies combined with algorithms based on Artificial Intelligence
- On-time and On-world: real-time data of in-store traffic and display of efficiency metrics at different business levels, by geographical area, and distribution channel
- The solution is not subject to GDPR legislation, as the algorithm embedded in the counting device does not store personal data
LEVERAGE AI FOR ACCURATE KPIS!
Exclusion of employees thanks to artificial intelligence
Do your employees still wear “tags” so they can be excluded from the count? Do they feel themselves to be under constant surveillance, with a corresponding and understandable feeling of unease and decreased motivation?
- Goodbye to tags: making use of Artificial Intelligence, our devices identify the staff with an average accuracy greater than 90% depending on the uniform worn
- Advanced systems can detect the various colours and clothes worn according to the season. By training the algorithms, you can easily exclude the movement of your employees
OPTIMISE YOUR CUSTOMERS' SHOPPING EXPERIENCE!
Shop window analysis and interaction
The consumer journey starts outside the store: don’t gloss over this important range of statistics!
- Measure the effectiveness of your window display in attracting the attention of passers-by. AI-based devices allow you to count the number of passers-by in front of your window display, counting how many of them stop and for how long
- These data, together with inflow data, contribute to the generation of efficiency KPIs such as Stopping Power and Capture Rate.
- Queue and service time: do you know the expectations and the length of the queues to enable you to make changes in real time and plan for optimal staff distribution and manage peak demand?
- Do you want to know the level of interest being shown in particular products? You can monitor the number of interactions and their duration or several products in a specific area
OPTIMISE YOUR PERFORMANCE!
Increase your conversions
How many visitors become actual buyers? Traffic counting is very useful for starting an analytical strategy that can considerably increase your conversion rate.
- Conversion rate: this performance index allows immediate corrective actions to be taken to continuously develop your business
- Standardisation and differentiation: the same analysis metrics for different stores, efficiency, and profitability comparisons to be used when implementing strategic decisions
IDENTIFY THE BEST STRATEGIES!
Management of Staff and Promotional stands
Integrated with data from HUKO Retail management, the results offer a realistic and comprehensive overview of consumer shopping behaviour, allowing you to fine-tune multiple aspects of your business, from shop window layout to staff management, from retail to customer marketing strategies.
- Staff and Visitors: with the analysis of in-store traffic, you can align staff attendance with customer needs, optimise staff costs and performance, and identify strategies suitable for peak hours and days, while maintaining a high-level shopping experience
ALL THE DATA AT THE CLICK OF A BUTTON!
KPIs, marketing, and reports
Our advanced visitor tracking and counting systems provide comprehensive analytics to increase store performance and implement an effective omnichannel strategy for the benefit of your customers and your business.
- KPIs: not just Conversion Rate! Through pre-structured dashboards, you can link counting data to sales data, while with the API layer, you have the essential data at your fingertips to accurately evaluate the management of the retail channel at all business levels: average receipt value, average unit sold per receipt, budgeting forecasts, margins, loyalty rate, and many other indices
- Marketing: changes in the Conversion Rate, turnover produced by marketing campaigns, changes in the turnover of repeat customers: the real-time metrics of the engagement generated and the real impact on purchasing behaviour allow you to evaluate the results of promotional campaigns and redirect the message according to the behaviour and actions of customers
- Reports: at your disposal are personalised, simple-to-understand, and interactive reports, that can be scheduled according to your needs for timely, historical, and forecast analyses
A FLEXIBLE AND CUSTOMISABLE SYSTEM!
Integration
Behavioural analysis solutions integrate easily with other software packages and management solutions used in the company, offering a complete overview of useful data to improve your sales and marketing techniques.
- Aggregation: the economic data is combined with the total data obtained from the monitoring of the purchasing process
- API layer: thanks to the readily available and customisable APIs, you can quickly and safely integrate the traffic counting systems with any other management platforms used in the company
EVERYTHING UNDER CONTROL!
Anomaly detection
All devices are monitored centrally. In addition to verifying that the devices are available, this allows you to report any counting anomalies and generate an immediate investigation.
Artificial intelligence at the service of your business: try it out now!
Contact us for a free demo