About us

Alongside changing retail, since 2001

For over twenty years we've worked on one thing: innovation and digital transformation in retail. That experience is where our solutions come from — TrueVisit and TruePlatform.

Our story2001–2026

Twenty-five years of technology for retail

  1. Italy's first cloud retail ERP

  2. Our first footfall counting systems

  3. H2Retail: omnichannel retail platform in the cloud

  4. TRUEVISIT

    Re-ID and deep learning: from counting to understanding behavior

  5. TRUEPLATFORM

    Microservices architecture for omnichannel retail

    • TruePlatform
    • TrueVisit
From experience to products

Two solutions, one experience

TrueVisit

Store data you can finally trust: real visitors and in-store behavior.

Explore TrueVisit →

TruePlatform

Omnichannel on the systems you already have: independent services that sit alongside your stack.

Explore TruePlatform →
What drives us

A way of working, not just products

Focused on retail

One industry, always. We don't do everything — we do retail, and we know it inside out.

Enterprise grade

Solid security and architecture, built to hold up in real, complex environments — with no risk for whoever builds on top.

Concrete results

Not technology for its own sake — what we build has to produce operational, measurable results.

Let's talk

Twenty years of retail, in service of yours

Tell us about your context — we'll work out where to start together.

Tell us about your context